The rise in global anti-aging market is being driven primarily by the increase in the aging population in the world, especially the over-50 segment. This latter is the fastest growing population and is predicted to benefit from a very high life expectancy.

Although individuals aged between 50 and 70 years appeared the biggest consumers of anti-aging products.

Younger consumers aged between 26 and 39 years are also eager to preserve their youth before the onset of aging.

Over 60s accounted for 12% of the global population in 2015 and will reach 17% by 2030 [2].

This segment of the population has different expectations than their younger counterparts: they embrace their age and look for a healthy aging.

These people are more in search of well-being than in the course of rejuvenating [2], giving rise to new products’ claims.

  1. Transparency Market Research. Anti-aging Market (Anti-wrinkle products, Hair Color, Hair restoration treatment, Breast augmentation and Radio frequency devices) -Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 – 2019. Published date: 2014-01-14
  2. Szalai I. Key drivers in the over 60s beauty market. Beyond Beauty Mag. 2016; 46: 26-29.