CONSUMER TESTS

YOUR TARGET'S APPRECIATION OF YOUR PRODUCTS!

Determining your products’ appreciation thanks to a targeted consumer panel is a valuable, if not indispensable, advantage to boost their commercialization.

 

Our subjective evaluation questionnaires are custom-made according to your needs and quantitative & qualitative. The results obtained, following your product’s utilization under normal conditions, will help determine:

  • Its appreciation, along with that of your packaging, of the concept, etc.
  • Whether the consumer may buy your product and at what price
  • how your product positions itself in relation to competition our another product of your range
  • his qualities, improvement points… are?

EUROFINS DERSMSCAN CONSUMER TEST ADVANTAGES

  • Allows to reach your consumer target in a country or simultaneously in several European, Asian or Maghreb countries.
  • Is an efficient solution even for reduced budgets.
  • Adaptable to small or large panels representative of a given population (from 70 to over 300 consumers).
  • Is a real marketing advantage for your products’ development and commercialization.
  • Gives orientations in choosing formulas (perfume, galenic, etc.) according to the targets in various countries or their specific cosmetic habits.

MANY, VARIED AND PRECISE CONSUMER SELECTION CRITERIA

Thousands strong consumer panels in Europe (France, Spain, Italy, Great-Britain, Germany and Poland), Asia (Thailand, Japan and Korea) and in the Maghreb (Tunisia) are at your disposal to evaluate your cosmetic, hygiene and health products.

To  become part of our base, volunteers must answer a Eurofins Dermscan questionnaire of over 100 questions on their physical characteristics and their product utilization habits. Face, body, hair, nails, stretch marks, cosmetic and hair removal habits, using deodorizers, using food supplements, etc. everything is qualified in order to allow us to then select precisely and objectively the group corresponding to your target.

In France, we have implemented a website that offers volunteers the possibility of subscribing online quickly and easily. Once they are selected for a study, they identify themselves and answer directly online the questions related to your product’s utilization.

A FULL MONITORING

Eurofins Dermscan takes care of everything, the selection of consumers, sending them your products, implementing the questionnaires according to your expectations, users monitoring with reminders if needed and finally the collected data treatment in order to offer you an analysis:

  • Overall for all countries
  • by country
  • of the tested product’s appreciation level: Its organoleptic qualities, its utilization conditions, its packaging, its efficacy, its purchasing intentions.
  • According to precise criteria (for ex.: Benchmark users versus non users)